You may not know it, but there is a wealth of information and data ready to be mined, hidden within your Facebook Ads Manager. Indeed, various indicators must be closely monitored to improve performance. Unfortunately, the business manager is not ideal for analyzing all this, so it is better to create a personalized Facebook Ads Dashboard.
Therefore, to be able to effectively track all this information without having to log in and out of several accounts and this incessantly; we invite you to use Datablaster to generate a copy of all this data in a well-organized and easy-to-interpret document.
Indeed, the fact of being able to access all the information of your various Facebook campaigns on a single platform prevents you from falling into confusion and above all from understanding them easily. Thus, Datablaster helps you to fully understand your target audience, reveal the performance of your campaigns and finally create exceptional strategies. The tool also has several Facebook Ads report templates to allow you to keep your client informed instantly or periodically.
In this article, we will help you know in detail what information Facebook Ads Dashboard contains and why you need Datablaster to track Facebook Ads?
What's in a Facebook Ads Dashboard template?
A Facebook Ads Dashboard template contains several pieces of information, namely:
1. Conversions
If your ad reaches a prospect and that last click on it, the end result will be a conversion. This data tells you that the customer reacts to your calls to action (CTA).
Remember that Facebook Ads conversions are a very important metric that allows you to gather vital information related to the performance of a campaign.
2. Cost per conversion
To know how much a Facebook ad costs your customer, you need to refer to the cost per conversion. It would be profitable for the customer to be able to measure what each impression or click costs him.
Most of the time, setting the amount to spend on a target conversion is best done from your customer's perspective. If set, through the Facebook Ads Dashboard, you'll have access to the data needed to justify ad spend.
3. Prints
The number of impressions answers the question of how many times your ads were seen by Facebook users. Be careful not to confuse the number of impressions with the reach of an ad! This is because the number of impressions of an ad simply tells you how many times Facebook users have seen it, including those who have seen it multiple times.
This metric clearly shows you the number of times your ad has been displayed to your users by Facebook. It is therefore very important data for the success of your campaign.
4. The scope
In a Facebook ad, the scope shows the number of users who have visited your content. Unlike impressions, reach only considers the number of unique users who saw the ad without considering the number of times they saw it.
Reach is a very important metric provided by the Facebook Ads Dashboard to help you understand who has contacted you and the percentage of people who have engaged with your ad.
5. Frequency of advertisements
Although a very important Facebook metric, ad frequency is ignored by most advertisers. It measures the average number of times your ad was seen by each Facebook user.. So, Frequency = Impressions/Reach.
You must therefore constantly monitor this data to ensure that Facebook shows your ads to various people (Low Frequency) and not continuously to the same person (High Frequency).
6. Clicks
Clicks are one of the main objectives during a Facebook advertising campaign. Internet users who are interested in your offer are encouraged to click on it and perhaps move on to the next action, conversion.
7. CTR (click through rate)
The click-through rate (CTR) is a specific piece of data that lets you know the percentage of people who saw and clicked on the ad. So, CTR = Clicks/Impressions. This is very important data, which could affect the relevance score of your ad.
Un High CTR is therefore proof that the people to whom your ad is presented are really interested in it.
8. CPC (cost per click)
CPC measures the amount spent per click. So, CPC = Cost/Clicks. Tracking such a metric makes your client's advertising budget profitable. This is an important metric that lets you know if your Facebook ad campaigns are getting more or less expensive, over time.
If you do not monitor such data, you risk spending a fortune unnecessarily on a campaign that will not allow you to achieve your objectives.
9. Commitment
Engagement lets you know exactly how many users have interacted with your posts. It can be shares, comments, click on a link or any reaction. It's a metric that tells you what works with a given audience.
10. Return on Ad Spend (ROAS)
ROAS (return on ad spend) is the total revenue generated by the campaign divided by the ad spend used. In other words, it could be how much money the business makes on every dollar invested in ads.
Why Use Datablaster Dashboard to Track Facebook Ads?
There are several reasons why you should favor using Datablaster to access Facebook Ads Dashboard reports. Among other reasons, we can cite:
Track performance over time
With Datablaster, follow in real time the evolution of clicks, conversions, costs, impressions and all other important metrics. You will be able to configure it easily and in a few minutes. Suddenly, you no longer need to worry about digging through Facebook Manager or cluttering yourself with a bunch of spreadsheets to analyze your performance.
Customize your Facebook Ads Dashboard
You surely know the adage that says “To all lord, all honor.” This is what must be applied to each client, taking care to respond to the concerns of each of them in a succinct manner.
You cannot provide the same information to an individual as to a professional. Creating your account Datablaster, you will be able to use the Facebook Ads Dashboards already built.
Highlight metrics based on ROI
Every customer dreams of converting as many customers as possible at a reasonable cost. Our Facebook Ads module lets you pinpoint ROI-based metrics (conversions, cost per conversion, conversion value, etc.). Thus, Datablaster shows your client the added value that your agency brings to his project.
Provide live data, 24/24
Who wouldn't want real-time ad campaign performance data? Datablaster allows you to effectively meet this requirement in order to enhance your brand in the eyes of your customers. The tool allows you to give personalized live access to your customer. This dashboard under Google Sheets in white label highlights colors, your logo and the area of expertise of your agency.