Advertising on Facebook Ads is one of the main marketing channels in the digital marketing industry. However, the analysis of results and performance can be complicated. It is therefore important to transfer its data to a spreadsheet such as Google Sheet to facilitate your analyses. The question is how to import Facebook Ads data into Google Sheets easily?
Indeed, it is possible to copy and paste information from the Facebook Ad report until your eyes and fingers (or those of your intern) can no longer bear this repetitive error-generating task.
There are better ways automate this task with Datablaster and save time on manual data loading and spreadsheets. We'll walk you through how to get your data automatically into Google Sheets, no code, no hassle.
Why Facebook Ads and Google Sheets?
We will answer these questions:
How do I automatically send data from my Facebook ads to Google Sheets?
Can I get the results of my Facebook Ads campaigns on a Google Sheet?
Will I be able to add performance indicators that are not available in Business Manager?
Facebook Ads
1,6 billion people worldwide connect with a small business on Facebook.
Facebook is undoubtedly one of the most popular and widely used social media platforms. People of all ages are connecting through Facebook and so this is the right place where a marketer can find their potential customer.
For this reason, many companies use Facebook as a platform to market their brands. The data generated by Facebook ads can help marketers adapt and improve their marketing techniques. So the data collected through Facebook gives you a clear idea of how commercial ads are converting into actual sales. However, analyze Facebook Ads data is not an easy task.
Therefore, moving data from Facebook Ads to Google Sheets can help with analytics. Google Sheets with its spreadsheet capabilities can be used to preview data.
Why Google Sheets?
Google Sheets is an online spreadsheet. Indeed, it allows users to create spreadsheets, pivot tables, charts and run Google App Script code to automate various functions without saving anything locally.
It offers its users more features than other similar spreadsheet apps.
- First of all, it is online accessible anywhere and anytime (it is possible to make it available offline).
- It's free. Moreover, it is also connected to Google Drive, Docs and Slides which makes it easy to share files online.
- You can use the app on multiple devices.
- App users can add their custom code and add-ons
- Finally, the functions of Google Sheets are similar to those provided in Microsoft Excel. Since most of us are familiar with Excel, using Google Sheets is relatively simple.
Who benefits from this automation of Facebook and Instagram Ads in Google Sheets?
Two groups could benefit from the automation to import Facebook Ads and Instagram Ads into Google Sheets.
- In the first place, facebook marketers : Facebook marketers are great at optimizing campaigns. But they don't have time to create reports because they have to spend hours strategizing to implement winning strategies.
- Data analysts : Analysts don't need to spend too much time working manually. They need to have all the data presented without wasting too many hours.
How do I import Facebook Ads ad data into Google Sheets?
This article outlines two options for importing Facebook Ads data into Google Sheets.
- Option 1 : it is the manual approach
- Option 2 : Use a third-party integration tool with no coding skills required.
However, the prerequisites are as follows:
- Facebook account
- Google Account
- Google Sheets API connectors (manual approach)
Now, let's move on to the different options.
Option 1: manual approach
The steps to connect Facebook Ads to Google Sheets data manually are as follows:
- Generate your Facebook API user access token
- Create your Facebook API request URL
- Pull data from Facebook API directly in Google Sheets
The limits of this option
Here are the challenges you will face while integrating Facebook Ads into Google Sheets manually:
- First, the process is long and complex. You need to install the Google Sheets API connector, create a Facebook API user access token, and create an API request URL before you can integrate and start importing Facebook advertising data into Google Sheets.
- Second, you cannot import data from Facebook Ads to Google Sheets in real time.
Option 2: Use a third-party integration tool
You will use the Datablaster solution for this option. Datablaster is a powerful integration platform that lets you visualize, design, and automate your work in minutes. It is 100% secure.
Here is an example of a report under google sheets that the Datablaster tool will produce
Then create a Datablaster account and get started.
Conclusion: Integrate Facebook Ads into Google Sheets faster
You just learned why you need to transfer data from Facebook Ads to Google Sheets. Also, the integration of Facebook Ads into Google Sheets. However, this method is time-consuming and requires manual intervention.
Make it easy for yourself by using Datablaster. datablaster is a no-code data pipeline. It automates your entire onboarding process without writing any code and enables Facebook Ads Google Sheets integration in a short time.
Then avoid the hell of import and export spreadsheets. Keep everything in Google Sheets with powerful tools that make your life easier. This is how to stop wasting time on repetitive tasks.